For the last 7 years I have been commissioned to photograph a wide variety of properties across Norfolk (and beyond). I’ve received instructions to shoot all manor of homes, from Apartments to Cottages and Townhouses to Country Manors. The assignments have come from home owners as well as agents, even holiday cottage companies.
For all the show that comes with a glossy brochure, or an impressive website that showcases a property, the key concern is showing off the qualities of this valuable asset in a realistic way, not too much editing (and many fall into this trap of over saturating colours or applying filters, and these can make the images look artificial – a big turn off). Be under no illusion, this is a commercial investment that the seller (perhaps that’s you) makes in order to get the best price. I guess in the same way, if we were selling our car we would have it valeted before we sold it to get best the price, after all you have to make the most of what you have, right?
As Estate Agents would say this is ‘kerb appeal’, and in an age where we rely entirely upon the visuals presented to us on Estate Agents’ website it is essential we make sure that vital first impression counts. I’ll say that again….MAKE YOUR FIRST IMPRESSION COUNT.
I know there are plenty of websites out there to help advise on what to do and what not to do, de-clutter this….repaint that…tidy up the garden…etc. so I’m not going to repeat it all as it’s fairly obvious stuff. I am going to end with a commercial observation for you. Over the last 7 years I have noticed one key thing….. Professionally Photographed properties sell quicker than those shot with a point-and-shoot camera.
So, if a local professional photographer charges around £150 (depending on number of images required) for Property Photography then it absolutely will more than pay for itself when it’s sale time.