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Waitrose Weekend Magazine | Editorial Photography

04/08/2014Leave a commentCommercial Photography, EditorialBy Mike

Waitrose Weekend Editorial shoot

My first assignment for Waitrose’s Weekend Magazine.

I was called, very last minute, to cover a feature for their section called “My Weekend”.  This is a section where they interview people from all walks of life to talk about what they do that’s different at their weekend.  With one day’s notice, my brief was to get to the Lifeboat Station at Caister, Norfolk, just a couple miles north of Great Yarmouth, and get an environmental portrait but without it being too posed.  This is usually a straight forward task, and at a Lifeboat Station there would be plenty of backdrops available.  Having checked in at the office I met Paul, he was a friendly guy, but he had a job to do and I, understandably, had to fit in with his routine of setting up the Lifeboat for the upcoming drill that morning.  Paul was very accommodating but I had to pick my moment.

Editorial Photography Norfolk

In between his duties, and during constant rain, he called me over and said we had a few minutes as he had to launch the boat, although Waitrose would only use one shot I had to give them a wide choice to select from.  I climbed up on the boat and, with rain now pelting down, we quickly moved through a number of shots, while balancing on a wet Lifeboat.  Five minutes later, that’s it…we were done.  I hopped down from the boat and set off back home to upload the proof shots to the client.  A fresh and invigorating, if slightly wet, way to start your Sunday morning for sure.

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